SellingStream Logo
This logo was done for a sales performance company who was introducing their new resource, SellingStream, to the industry. They wanted this new system to revolve around the central idea of continuous knowledge. SellingStream would be a series of seminars, webinars, emails, and tutorials for salesman across the country to help them improve their sales performance. I immediately wanted to work with the graphic S shape, and come up with a solution around continuity. I went with san serif typography and played with translucency to emphasis the company's modernity, and desire to be perceived as high tech, and forward thinking in the industry. The reference to infinity is pretty clear, so as to suggest the infinite amount of knowledge the customer has to gain from using SellingStream.
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